VISINE® Offers Australians Fast Relief from Red Tired Eyes

VISINE® will kick off a 3-month multi-million-dollar consumer advertising campaign from September 2016 offering pharmacy an effective and trusted range of eye care solutions to offer customers fast and lasting relief for those suffering from red, irritated and allergy eyes.

The campaign is designed to remind Australians why it’s important to keep their eyes feeling and looking their best. For many people, looking after your eyes is hard enough when your job, phone or even makeup could all be causes for making your eyes look red. VISINE® Clear provides red eye relief that works in minutes and lasts for hours – great for customers who lead busy, modern lives.

Sonya King, Group Marketing Manager, Johnson & Johnson Pacific, said the campaign presents a great opportunity for pharmacists and pharmacy assistants to proactively educate customers on eye care and drive retail sales.

“Eye care is not top of mind and often consumers don’t think about how their eyes look until there is an issue and they need a solution” continued Ms King.

Eyes put up with a lot – staring at a computer screen all day, lack of sleep, alcohol and environmental irritants can all lead to dull, yellow or red eyes; some people tend to consider this look as ‘normal’ for them1.

“The VISINE® campaign is designed to make eye care top of mind for all Australians and demonstrate why keeping our eyes fresh, clear and comfortable is a confidence booster – whether you’re communicating with clients or colleagues, or socialising with friends,” Ms. King added.

With the kick-off of the VISINE® campaign, pharmacies can expect current and new customers to come into store to find VISINE® Clear for red eye relief that works in just minutes.

VISINE Clear® clears and relieves red eyes caused by irritants such as smoke, dust or wind, lack of sleep or eye strain from staring at a computer or driving for long periods. VISINE Clear® provides pharmacists and pharmacy assistants with an effective and trusted eye care solution with years of experience to recommend to customers. The RRP for VISINE Clear® is $10.99; however, pharmacies may set prices for the product at their discretion.

The trusted VISINE® brand also includes VISINE® Advanced, for fast dry and red eye relief that lasts for hours; and VISINE® Allergy, for relief from itchy, watery, allergy eyes.

Contact your Johnson & Johnson Pacific representative to place VISINE® orders or request point-of-sale materials. Pharmacy assistants can also learn more about eye care, red eye relief and the VISINE® eye drop range at jjet.com.au.

About VISINE®:

VISINE® Clear is the #2 Red Eye drops brand* in Australian pharmacies, providing red eye relief that works in minutes and lasts for hours. The VISINE® range, which also includes VISINE® Advanced and VISINE® Allergy, provides relief of symptoms including red and dry and irritated, itchy or allergy eyes. For more information, visit www.visine.com.au

Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

VISINE® Clear Active ingredients: Tetrahydrozoline Hydrochloride 0.05% w/v

References: ¹ Data on file.