Providing Unrivalled Customer Convenience with Pharmacy.com.au

Provide your customers with unrivalled shopping convenience with
Pharmacy.com.au’s Click & Collect

The latest innovation in community pharmacy – Pharmacy.com.au – is putting Pharmacy Guild of Australia member pharmacies and key health supplier products at the fingertips of millions of customers across Australia.

A 24-hour online shopping and information portal, this FREE Guild member exclusive initiative will provide enhanced interaction between consumers and suppliers, increase sales and traffic flow, and cost-effective, direct-to-consumer marketing opportunities with the potential to save thousands of dollars in traditional advertising costs.

Guild pharmacies will be able to offer the Click & Collect purchasing model to customers, providing instant shopping convenience and allowing customers to collect purchases when it’s most convenient.

What is Pharmacy.com.au?

Pharmacy.com.au is an exclusive initiative that brings the power of online sales and Click & Collect to every Guild member’s pharmacy – for FREE – regardless of their size or location.

Offering an exclusive way for community pharmacy to directly sell products online, Pharmacy.com.au assists Guild members to gain the competitive advantage through online sales and direct marketing opportunities to their customers.

How does Pharmacy.com.au work?

By connecting Guild members, suppliers and customers, Pharmacy.com.au creates a whole new way for consumers to buy products and services from community pharmacies across Australia – 24 hours a day, 7 days a week.

Pharmacy.com.au offers Click & Collect or postal delivery by local pharmacies. Click & Collect is truly as easy as it sounds. This means customers can choose from a wide variety of brand-name products on participating supplier websites and select whether they would like to Click & Collect the items from participating Guild member pharmacies or have them delivered to their door.

Convenience is key, with customers able to browse online and select from a range of products including vitamins and supplements to beauty products and first-aid items and more.

What’s in it for Guild member pharmacies?

With our Silver package customer purchases will be accessed via a “Buy Now” button on participating suppliers’ websites allowing customers to purchase products via your pharmacy and opt to Click & Collect from your pharmacy.

Pharmacy.com.au is a FREE initiative for Guild members to list their pharmacy online, expand their customer ba
se for suppliers to deliver targeted, cost effective marketing to their customers. In addition, it provides:

• Guild pharmacies receive 100% of sale
• No start-up fee or ongoing costs[1]
  
• Online promotions to increase pharmacy traffic and drive new sales
• Offers Click & Collect to customers
• Equal selling opportunities for regional and metropolitan pharmacies
• Tap into Australia’s online retail market worth $19.1 billion[2]

What’s the appeal for customers?

Pharmacy.com.au provides instant shopping convenience to consumers and meets their ever-growing desire to shop online. Customers want instant access to products and information, to know they are in stock and to collect purchases at a time and location that is convenient to them.

The appeal is far reaching when it comes to Pharmacy.com.au’s offer:

• Click & Collect or postal delivery options
• 24-hour online shopping experience
• Instant, easy-access to much-loved products
• Ability to maintain trusted and respected relationship with local pharmacist

How do you get your pharmacy online?

Guild members wanting to increase their pharmacy’s traffic, consumer reach and boost their sales can get their pharmacy online at the click of a button – just go to www.pharmacy.com.au and follow the prompts.

Once you select ‘Activate my Account’ you are part of the online pharmacy community and your pharmacy will be visible to customers across Australia and live to receive online orders.

And what’s great about this is there are no start-up fees or ongoing costs for Guild members. As a participating pharmacy, you are in control of monitoring and preparing orders and ensuring you don’t lose that personal touch with your customers.

Register your pharmacy now at www.pharmacy.com.au

[1] Silver Package is free of charge to Guild Members. Extra functionality will be available later and will be provided on a fee-for-service basis.

[2] NAB Online Retail Sales Index December Monthly 2015 update.