Pharmacy Alliance, Australia’s largest independent pharmacy group announced the next stage of their consumer strategy at their Members Meetings held nationally this month.

In October 2014, over 500 members were introduced to the ‘Alliance Pharmacy’ co-brand developed to connect the Pharmacy Alliance member network to consumers across Australia, whilst retaining their own independent pharmacy name or brand.

Alliance Pharmacy presented a new customer strategy that centres on a pharmacist-led and smarter-retailing proposition with the primary aspiration to help customers have the best quality of life, at every stage of life.

‘We have been rolling out Alliance Pharmacy co-brand signage through our membership for the last 18 months and now have more than 75 pharmacies with external signage and reaching 500,000 consumers with our Alliance Pharmacy catalogue program every month.

The symbol of our pharmacist-led component of the strategy is our ‘Medi-Man™’ and provides a guarantee for customers of quality-time with the pharmacist.

We will draw attention to zones in the pharmacy where customers will receive undivided attention with their pharmacist and other professionally trained staff who will provide health solutions rather than just products or services’, said Darren Dye CEO.

‘Our member pharmacists’ values centre on the pride in their profession and we want to make sure that this drives how we differentiate our members to customers in an increasingly competitive market’ continued Darren.

In a period of regulatory reform with the Alliance Pharmacy co-brand, members benefit from access to a national identity and tools without the pressure of franchise fees.

Pharmacy Alliance is committed to delivering an integrated marketing strategy that shows that our members provide meaningful health solutions and how they play a pivotal role in the prosperity of their communities.