Pharmacy Alliance Launches New Rewards for Member Performance

Pharmacy Alliance recognises that a new environment is emerging and pharmacy business models need to adapt to meet their business goals and customer needs.

Front of mind at Pharmacy Alliance is always to ensure that members optimise their total pharmacy performance, and even more critical in the current environment is providing solutions to attract and engage with more customers.

Rewarding both OTC and dispensary performance

March 2017 is the exciting launch of ‘Alliance Rewards’, a total pharmacy sales solution designed exclusively for Pharmacy Alliance members. Members can now earn rebates for sales of core pharmacy lines in both OTC and dispensary. It builds on Pharmacy Alliance’s leading dispensary generics program, PAGM, that rewards members for loyalty and substitution to their first line generic manufacturer.

“Independent pharmacy needs to be sales focused to replace lost profit from EAPD and grow top line sales. With the all-new Alliance Rewards, members can drive sales and earn rebates across Core OTC lines and OTC Private Label products, along with the existing PAGM program.” Said Darren Dye, CEO.

So not only will members benefit from selling the right product mix of core pharmacy lines for their pharmacy to attract and retain customers but they will be rewarded for it. This is unique to Pharmacy Alliance as no other membership group pays rebates on the sale of OTC and Private Label lines.

Strength in numbers

With Pharmacy Alliance membership now at 650 pharmacies across Australia, Alliance Rewards and other benefits like the ‘Alliance Pharmacy’ co-brand allows independent pharmacy unique access to innovative tools and resources to compete effectively with discounters and banners.