Natural Supplement Range SOUTHERNATURE Launches In Pharmacy

Introducing a new sustainably sourced fish oil / Omega 3 product range that promises pharmacy customers purity, potency and freshness.

With a commitment to provide Australian pharmacy with the most effective and highest quality natural supplements available locally, the SOUTHERNATURE range is now available to pharmacy nationally.

The SOUTHERNATURE range boasts a number of certifications from independent bodies including International Fish Oil Standards™ (IFOS), Good Manufacturing Practices (GMP), Friend of the Sea and the Global Organisation for EPA and DHA Omega-3s. Within its broader range, SOUTHERNATURE also offers 100% Vegan Friendly supplements which use plant-based ingredients and capsules. (See backgrounder for further information.)

SOUTHERNATURE Chief Executive Officer Vincent Tai, said the company has big ambitions in the pharmacy channel.

“While SOUTHERNATURE is a new player to the Australian market, we have a long-term strategy in place to expand our footprint in pharmacies nationally. We are committed to supporting the pharmacy channel across our product range via education and training, professional services support, consumer marketing support, as well as discounts to award business loyalty,” said Mr Tai.

“As a company we do not compromise on quality. SOUTHERNATURE invests heavily into research and development to ensure all products are derived from the very best of ingredients and formulated to the highest grade possible.”

“The certifications and endorsements our products hold talk for themselves. For example, SOUTHERNATURE products that contain Omega-3 only use certified 5-star fish oil, as rated by the International Fish Oil Standards (IFOS).”

The SOUTHERNATURE 29 SKU product range includes Women’s Health, Men’s Health, Kid’s Health, General Health and Functional Health.

“When it comes to recommending natural supplements to clients or customers – whether you’re a Pharmacist or Naturopath – you want to know the origins of a product and its ingredients, how it was produced and whether it’s supported by clinical evidence, said Natasha McKay, SOUTHERNATURE Naturopath & Herbalist.

“When I was approached by SOUTHERNATURE to come or board, I jumped at the opportunity. It’s fantastic to be working with a team of people so passionate about raising the quality of natural health supplements that pharmacy can recommend to customers.”

For further information on the SOUTHERNATURE product range or to place orders, call (02) 9684 6555 or visit www.southernature.com.au