Independent Pharmacies Australia Launches First-Ever Branded Pharmacy in Broadbeach

Independent Pharmacies Australia (IPA) has officially launched its first branded pharmacy, Broadbeach Day & Night Chemist, during APP2025, marking a major milestone in the evolution of independent community pharmacies.

Timed to coincide with the Australian Pharmacy Professional Conference & Trade Exhibition (APP), this unveiling showcases IPA’s commitment to strengthening independent pharmacies while providing them with national marketing power, operational efficiencies, and sustainable growth opportunities.

Timed to coincide with the Australian Pharmacy Professional Conference & Trade Exhibition (APP), this unveiling showcases IPA’s commitment to strengthening independent pharmacies while providing them with national marketing power, operational efficiencies, and sustainable growth opportunities.

IPA Managing Director Steven Kastrinakis said.

“We are extremely proud to reveal our first-ever IPA-branded pharmacy in partnership with Julia Clare, owner of Broadbeach Day & Night Chemist. This pharmacy demonstrates our commitment to delivering innovative, future-ready solutions for the 1,100 pharmacies in our network,” Kastrinakis said.

“Pharmacies like Broadbeach Day & Night Chemist will retain full autonomy while gaining the advantage of a powerful national brand presence and the strategic backing of IPA. This initiative modernises community pharmacy while providing financial benefits, access to community pharmacy focused technology such as Buy It Right and Patient360 as well as digital screens, and health programs via EasyClinic. Our members will also gain access to product ranges and services from DBG Health – Arrotex, VidaCorp and Axe Diagnostics.”

A New Era for Independent PharmaciesIPA’s branding model supports member pharmacies through:

• A refreshed, flexible store design tailored to each community’s unique needs
• Enhanced product & pricing strategies through planogram customisation andsupplier partnerships
• Innovative technology integration for seamless customer experiences withinventory automation with Buy It Right and better patient relationship managementwith Patient360
• Comprehensive marketing & branding support from store opening to local areamarketing and national marketing
• Clinical services opportunities through patient-centric health programs – point-of-care testing and EasyClinic

The unveiling of Broadbeach Day & Night Chemist also underscores IPA’s strong focus on primary care services, including point-of-care testing, reinforcing its dedication to accessible and efficient patient care.

This launch lays the foundation for a nationwide IPA brand campaign, uniting independent pharmacies under a trusted, recognisable identity while preserving their individual strengths.